Marketing is often equated with sales. Sure, marketing is marketing and sales is sales. The sale is part of the marketing in tactics dimension.
Through this summary can be found three marketing contributions to the strategy of product.
First Marketing Contribution To Product Strategy, market analysis is required at all stages of product planning for the idea that providing information in accordance with the needs and desires of consumers. Knowledge, experience, and market research methods become very fundamental in the development of product strategy. Information from consumers is also necessary to find and describe the needs and desires are not met, evaluate the product during development, introduction, and monitoring the performance of existing products. Several methods and products testing available in the product portfolio. Thus the contribution of marketing with regard to the concept of product life cycle.
The second Marketing Contribution To Product Strategy, with respect to product specifications. Gradually, top management expects the other management identifying characteristics and product performance. This, requires the translation of information needs and desires of consumers into the product specifications based on total quality management. Adaptation needs and desires of consumers with product capability is very crucial in designing and implementing product strategy.
The third Marketing Contribution To Product Strategy is in deciding the target market and positioning strategy. Search marketing management strategy and make the best decision to target and market the product. The ruling, often very important in achieving good success of new products or existing products. Because the choice of specification and product positioning is closely related, then position the product to be considered at an early stage marketing planning process. Positioning decision to include a product or brand, one product line or mix of product lines within a single business unit.
Product strategy is one of the important decisions within the scope of marketing. So, what is there and fit in the marketing is absorbed by the product strategy . In brief marketing contribute to product strategy in terms of product life cycle, product specification, targeting and marketing the product.
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Through this summary can be found three marketing contributions to the strategy of product.
First Marketing Contribution To Product Strategy, market analysis is required at all stages of product planning for the idea that providing information in accordance with the needs and desires of consumers. Knowledge, experience, and market research methods become very fundamental in the development of product strategy. Information from consumers is also necessary to find and describe the needs and desires are not met, evaluate the product during development, introduction, and monitoring the performance of existing products. Several methods and products testing available in the product portfolio. Thus the contribution of marketing with regard to the concept of product life cycle.
The second Marketing Contribution To Product Strategy, with respect to product specifications. Gradually, top management expects the other management identifying characteristics and product performance. This, requires the translation of information needs and desires of consumers into the product specifications based on total quality management. Adaptation needs and desires of consumers with product capability is very crucial in designing and implementing product strategy.
The third Marketing Contribution To Product Strategy is in deciding the target market and positioning strategy. Search marketing management strategy and make the best decision to target and market the product. The ruling, often very important in achieving good success of new products or existing products. Because the choice of specification and product positioning is closely related, then position the product to be considered at an early stage marketing planning process. Positioning decision to include a product or brand, one product line or mix of product lines within a single business unit.
Product strategy is one of the important decisions within the scope of marketing. So, what is there and fit in the marketing is absorbed by the product strategy . In brief marketing contribute to product strategy in terms of product life cycle, product specification, targeting and marketing the product.
